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Business Guide to Twitter Metrics
One of the first things we need, working with social media for small business, is a way to measure and understand results. For that, we like Megan Berry’s post Business Guide to Twitter Metrics...
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Infographic: the ROI of Social Media
Very nice Infographic here on the ROI of Social Media (click it for the source, and larger view):With our thanks to MDG Advertising, the original publisher.The post Infographic: the ROI of Social Media...
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2 Pictures, 200 Words, Lots of Ideas.
Pictures, words, lots of ideas. If one picture equals 1,000 words, how many ideas does it generate? Is there a transitive property there? I had time over the weekend to pick up two unrelated pictures....
View ArticleEnter the World of Dark Social: Part 1
Lately I’ve been seeing the phrase “dark social” a lot. It sounds a bit ominous; like an invite-only underground club. The more rational explanation is that it’s a reference to dark social media –...
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Enter the World of Dark Social: Part 3
In the first post of this series, we defined the concept of dark social and took a brief look at its history. In the second post, we discussed its significance for online marketers. Now we’ll explore...
View ArticleThe Keys to Keywords
Keywords and keyword research are two of the most essential components of a website’s ranking and traffic. Not only are they crucial for SEO, but they also help you to learn more about your target...
View ArticleHow to Improve Your Website’s Conversion Rate
Imagine that you’ve spent weeks or even months working on your new website. You’ve built it from scratch and it’s finally live. Now you can sit back and wait for the magic to happen.So you wait and...
View Article10 Important SEO Factors for Better Rankings
When an existing or potential client looks up your business online, the first thing they should find is your website. However, if your site is hard to find, or it doesn’t rank at all on the first page...
View ArticleImprove Your Social Media Engagement with these 5 Steps
Even if your social media posts are getting plenty of impressions, users need to interact with them in order to perform a desired action (signups, downloads, purchases, etc.).This means that you need...
View ArticleNewbie Blogging Mistake 3: Ignoring or Overdoing SEO
The previous post in this series discussed the newbie blogging mistake of not writing for a niche. Now, I’m going to talk about the one thing that can be both a gift and a headache for bloggers: search...
View ArticleHow to Make Your Site More Crawlable
Making your site crawlable is crucial to improving your SEO. Bots/spiders need to crawl your web pages thoroughly so that they’re indexed properly by search engines and appear in search results....
View ArticleEnter the World of Dark Social: Part 1
Lately I’ve been seeing the phrase “dark social” a lot. It sounds a bit ominous; like an invite-only underground club. The more rational explanation is that it’s a reference to dark social media –...
View ArticleClik here to view.
Enter the World of Dark Social: Part 3
In the first post of this series, we defined the concept of dark social and took a brief look at its history. In the second post, we discussed its significance for online marketers. Now we’ll explore...
View ArticleThe Keys to Keywords
Keywords and keyword research are two of the most essential components of a website’s ranking and traffic. Not only are they crucial for SEO, but they also help you to learn more about your target...
View ArticleHow to Improve Your Website’s Conversion Rate
Imagine that you’ve spent weeks or even months working on your new website. You’ve built it from scratch and it’s finally live. Now you can sit back and wait for the magic to happen. So you wait and...
View Article10 Important SEO Factors for Better Rankings
When an existing or potential client looks up your business online, the first thing they should find is your website. However, if your site is hard to find, or it doesn’t rank at all on the first page...
View ArticleImprove Your Social Media Engagement with these 5 Steps
Even if your social media posts are getting plenty of impressions, users need to interact with them in order to perform a desired action (signups, downloads, purchases, etc.). This means that you need...
View ArticleNewbie Blogging Mistake 3: Ignoring or Overdoing SEO
The previous post in this series discussed the newbie blogging mistake of not writing for a niche. Now, I’m going to talk about the one thing that can be both a gift and a headache for bloggers: search...
View ArticleHow to Make Your Site More Crawlable
Making your site crawlable is crucial to improving your SEO. Bots/spiders need to crawl your web pages thoroughly so that they’re indexed properly by search engines and appear in search results....
View ArticleHow to Quickly Build Backlinks to Your Site
High-quality backlinks are a staple of any SEO plan. If many related and reputable websites link back to yours, you have a good chance of ranking high in search results for relevant keywords. In this...
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